Paris, 9 October 2003
L’Oréal, GEFCO and EDF are innovating in freight transport. For the first time in Europe, a 10-tonne electric truck will deliver goods to the centre of Paris.
GEFCO, one of Europe's leading transport and logistics groups, is to use 10-tonne electric trucks to deliver L'Oréal hairdressers’ products (L’Oréal Professionnel, Kérastase, etc.), skin products (Vichy, La Roche Posay) and luxury products (Lancôme, Cacharel, Helena Rubinstein, etc.) in Paris.
The trucks will begin criss-crossing the city centre (Champs Elysées, Concorde, Madeleine, Grands Boulevards) in mid-October to supply L’Oréal stockists (chemists, cosmetics shops, hairdressers), in quiet, pollution-free efficiency.
The delivery service is the outcome of a four-year joint project involving L’Oréal, the world's leading cosmetics manufacturer, GEFCO, EDF and PVI, the company that developed the truck with support from the ADEME (French Agency for Environment and Energy Management). Initially, three electric trucks will be doing the rounds in Paris. Plans have been made to introduce the same transport service in other major European cities when the trial phase is finished.
The truck is a fully electric-powered vehicle that produces no exhaust gases. It has a top speed of 70 km/h and has a range of to 100 km (55 to 60 km in the city), which is satisfactory for a city delivery vehicle.