14.53 billions euros, up by +6.2% like-for-like.
- ANOTHER YEAR OF STRONG GROWTH AND MARKET SHARE GAINS
2004 results targets confirmed
- RAPID GROWTH IN NORTH AMERICA
- SPECTACULAR EXPANSION IN NEW AND EMERGING MARKETS
- CONSUMER SPENDING SLOWDOWN IN WESTERN EUROPE
L'OrÃ©al sales, at December 31st 2004, reached 14.53 billion euros, representing +6.8% growth excluding exchange rate effects, +6.2% like-for-like growth and +3.6% based on published figures. The impact of exchange rate effects amounted to -3.2% in 2004.
The net effect of structural changes (the consolidation of Mininurse and Yue Sai in China, and the 100% consolidation of Shu Uemura in Japan) was +0.6% at the end of December 2004.
Commenting on the figures, Mr Lindsay OWEN-JONES, Chairman and Chief Executive Officer of L'OrÃ©al, said : "2004 sales growth, at +6.2% like-for-like, is fully in line with our targets and significantly higher than the growth rate of the cosmetics market.
Overall, our strategy of retail channel diversification, and strong presence in the new markets of fast-growing countries has helped us maintain a good sales trend in spite of a rather sluggish climate in Europe.
These achievements mean that, despite the persistent negative impact of exchange rates, we can confirm our targets for the annual results".
Sales growth by operational division and geographic zone was as follows:
(1) Group share, i.e. 50% In the fourth quarter, cosmetics sales grew by +6.3% like-for-like. The end of the year saw strong growth in the United States and a good performance from Professional Products and Consumer Products. In Luxury Products, however, the comparison base was high because of the division's major perfume launches at the end of 2003.
|4th quarter 2004||At December 31st 2004|
|€ m||Growth||€ m||Growth|
|Like-for-like||Published figures||Like-for-like||Published figures|
|By operational division|
|Professional Products||493||+ 8.5 %||+ 6.1 %||1,998||+ 7.6 %||+ 5.2 %|
|Consumer Products||1,870||+ 8.5 %||+ 6.3 %||7,754||+ 5.8 %||+ 3.3 %|
|Luxury Products||1,023||+ 1.5 %||- 1.6 %||3,520||+ 5.2 %||+ 2.3 %|
|Active Cosmetics||174||+ 9.4 %||+ 8.7 %||852||+ 15.0 %||+ 13.8 %|
|Cosmetics total||3,583||+ 6.3 %||+ 3.8 %||14,220||+ 6.3 %||+ 3.8 %|
|By geographic zone|
|Western Europe||1,738||+ 1.3%||+ 1.3 %||7,313||+ 1.1%||+ 1.3 %|
|North America||990||+ 9.0 %||+ 0.7 %||3,772||+ 8.1 %||- 0.3 %|
|Rest of the World. of which:||854|| + 14.4 %
||+ 13.5 %||3,135|| + 18.1 %
||+ 16.2 %|
|- Asia||343||+ 11.4 %||+ 14.9 %||1,269||+ 17.0 %||+ 19.3 %|
|- Latin America||202||+ 16.8 %||+ 8.7 %||724||+ 16.2 %||+ 7.0 %|
|- Eastern Europe||150||+ 24.6 %||+ 25.9 %||524||+ 29.3 %||+ 27.3 %|
|- Other Countries||159||+ 9.3 %||+ 6.7 %||618||+ 13.9 %||+ 13.2 %|
|Cosmetics total||3,583||+ 6.3 %||+ 3.8 %||14,220||+ 6.3 %||+ 3.8 %|
|Dermatology (1)||88||- 3.3 %||- 9.5 %||293||+ 1.8 %||- 4.3 %|
|Group total||3,675||+ 6.0 %||+ 3.4 %||14,534||+ 6.2 %||+ 3.6 %|
Over the full year, with +6.3% growth like-for-like (based on an identical structure and constant exchange rates), L'OrÃ©al's cosmetics sales once again increased faster than the market in 2004.
Sales trends by division for the full year were as follows:
- The Professional Products Division, whose products are sold through hair salons, achieved +7.6% like-for-like growth, which was greater than the market. Growth was supported by the launches of the KÃ©rastase RÃ©flection range of haircare products for coloured hair, and of Platinium lightening paste from L'OrÃ©al Professionnel, together with the continuing global roll-out of Matrix.
- The sales of the Consumer Products Division increased by +5.8% like-for-like. The second part of the year benefited from the excellent reception given to the latest launches from L'OrÃ©al Paris (ElsÃ¨ve anti-dandruff shampoo, the Refinish facial micro-dermabrasion kit and Accord Parfait foundation), Garnier (Multilights hair colour kit), and Maybelline (XXL mascara and Dream Matte Mousse foundation).
- The Luxury Products Division achieved like-for-like growth of +5.2%. Several product successes made important contributions. Consumer response to Armani Code perfume has been very promising. The latest launches - Line Peel cream from Biotherm, Hydra Genius cream from Helena Rubinstein and Hypnose mascara from LancÃ´me - are big successes. Growth trends for Kiehl's and Shu Uemura are robust and their global roll-out continues.
The opening of boutiques for LancÃ´me, Biotherm and Kiehl's has generated considerable interest and very encouraging scores.
- Active Cosmetics, number one in the market for dermocosmetic products sold through pharmacies, once again produced strong like-for-like growth with a figure of +15.0%. The successes of the Liposyne slimming line, the Normaderm anti-acne facial skincare line from Vichy, and Rosaliac, the anti-redness skincare product from La Roche-Posay, made a solid contribution to this performance.
In the fast-growing nutricosmetics market, InnÃ©ov has further improved its position thanks to the success of InnÃ©ov Firmness, which is now number one in the anti-ageing segment, and the launch of its second product InnÃ©ov Hair Mass in the largest segment of the European market: haircare.
Galderma recorded like-for-like sales growth of +1.8%, a modest increase mainly reflecting the sluggishness of the dermatology market in the United States.
Rapid growth in North America
- In North America, like-for-like sales growth was +8.1%, with each of the three divisions making substantial market share gains.
Spectacular expansion of new markets
In Professional Products, the year was notable for the success of the Redken for Men line, the spectacular rise of KÃ©rastase and the success of Curl Life haircare products from Matrix and LuoColor from L'OrÃ©al Professionnel.
In Consumer Products, the big news was the breakthrough of Fructis, which, although only launched two years ago, won a substantial share of the shampoo and styling markets.
L'OrÃ©al Paris meanwhile made substantial progress in skincare with the launch of Refinish.Maybelline confirmed its position as number one in mass-market make-up.
Lastly, in Luxury Products, Kiehl's achieved strong growth thanks to the success of the Abyssinecream line and the extension of its boutique network.
In make-up, LancÃ´me grew strongly, reflecting the success of Juicy Wear lipstick. The new ArmaniCosmetics line success story continued.
In the perfumes market, the Ralph Lauren brand continued to move forward, with successful launches for Ralph Cool and Lauren Style.
- Sales in Western Europe increased by +1.1% like-for-like.
Professional Products sales continued to outstrip the market growth rate, thanks largely to successful launches for the KÃ©rastase RÃ©flection haircare line and Platinium lightening paste, and the revamping of the Tecni Art styling line.
Consumer Products sales gathered speed sharply in the 4th quarter, with successful new products that were very well received. The division recorded large market share gains: in value terms, the division is now number one in the facial skincare market, and has increased its hair colourant market share by more than one percentage point.
Luxury Products sales were strong in the U.K. and in Spain. Sales trends, although good in France and Germany, were held back by stock reduction in the selective retail channel.
Once again, Active Cosmetics made rapid progress while winning market share, particularly in Germany.
- The growth rate in the Rest of the World was once again very high at +18.1% like-for-like.
- Sales continued to increase quickly in Asia, with like-for-like growth of +17%. Sales in China almost doubled thanks to the effect of growth by existing brands and the Mininurse and Yue Sai acquisitions.
Development prospects are promising with Garnier and Yue Sai in China, with Shu Uemura (now available in all Asian countries), with Matrix in the Chinese world, and with La Roche-Posay in Japan and China.
- Sales in Latin America, which increased by +16.2% like-for-like, were supported by growth in all the group's divisions.
Consumer Products took advantage of the successes of Nutrisse hair colourant and the Fructis lines from Garnier, and of the expansion of Maybelline.
The Professional Products division made progress in haircare and hair colourants with Diacolor Richesse from L'OrÃ©al Professionnel. The Luxury Products division turned in an excellent performance in perfumes, particularly in Mexico.
- In Eastern Europe, 2004 saw very rapid sales growth of +29.3% like-for-like. This result stemmed largely from the successes scored by Garnier in skincare and hair colourants.
Maybelline , whose sales are advancing strongly, is confirming its status as a major mass-market brand, particularly in the foundation and eye make-up segments.
Lastly, L'OrÃ©al Paris was strengthened by the sales expansion of ElsÃ¨ve haircare products.
In Active Cosmetics, Vichy chalked up another remarkable performance in pharmacy sales.
In hair salons, the development of Matrix, the most affordable of the division's brands, has broadened the distribution base.
- Sales in all the Other Countries combined grew strongly at +13.9% like-for-like. Performance in India, Australia and Turkey was outstanding.